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Eremophila freelingii is a small to medium shrub with branches which are covered with white hairs. The leaves are mostly elliptic to lance-shaped, 35–80 mm (1–3 in) long and 5–10 mm (0.2–0.4 in) wide.
Purple flowers are borne either singly or in groups of up to 3 in leaf axils on a stalk 8–40 mm (0.3–2 in) long. Flowering occurs throughout the year but most commonly from August to November.
Occurs naturally in Queensland, New South Wales and South Australia.
Adaptable to a variety of well-drained soil in an open sunny position, drought and frost resistant.
Propagation from the seed of Eremophila species can be tricky as the seed is small and contained in a woody fruit. One method is to carefully split the fruits into halves and then quarters to exact the seed.
The following method of extracting seeds has been reported as being effective:
Seed can then be sown by normal seed-raising methods. The optimum germinating temperature is around 18-22°C
Germination time can vary from 21 days to several months.
General note: Seeds of many natives are dormant and require specific conditions or pre-treatment for germination.
Do not be too hasty to discard seed that does not germinate, seeds will often lay dormant until the conditions are similar to their natural requirements for germination to occur. Containers put to one side will often surprise long after they are discarded.